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Print Campaign

ID Buzz

Personal Project

One of the strengths of Volkswagen advertisements (ad) in the past was the capacity to engage people with simple and outstanding printed ads. The powerful result evoked by those prints lies on the force of their images, combined with simple and very short but to-the-point copy.

My choice in this campaign is to re-imagine the iconic prints.
I dedicated this space print ad to the hopeless wanderers, and to the ones that drive the future.

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