Poster & Social Media Campaign
Worn Wear Tour
The ancient Japanese art of Kintsugi suggests that whenever you take care of a broken object you add actual value to it.
Patagonia carries out a similar solution, instead of throwing away your broken garments you can restore them thanks to Patagonia Worn Wear days.
In order to refresh the intimate connection that might have been in the past with that particular piece of clothing, I used the expedient of the Ode.